It just so happened to be the children of Newtown.

A new report from Politicker details how New York City mayor Michael Bloomberg not only tried to capitalize on the Aurora movie theater shooting, but implemented a plan to take advantage of the next tragic shooting.

In an article titled, How Mayor Bloomberg Planned to Make the Next Massacre Count, Hunter Walker details how the mayor was “readying an assault of his own”.

The campaign that Mr. Bloomberg and his “gun team” came up with in the hours and days after Aurora involved carpet-bombing Washington with millions from the mayor’s immense fortune and a media blitz that would be deployed following the next massacre.

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On December 14, 21 weeks after the Aurora shooting, Adam Lanza opened fire on an elementary school in Newtown, Conn., killing 26 children and teachers. This time, Mr. Bloomberg was ready.

Three days later, he appeared at City Hall, flanked by more than 30 people who had been touched by gun violence, to unveil the “Demand a Plan” initiative his aides had been working on since Aurora. It included three “common sense public safety measures” he called on Congress to enact: requiring criminal background checks for all gun buyers, banning assault weapons and high-capacity magazines, and making gun trafficking a federal crime. Work on the “Demand a Plan” website had begun within 72 hours of the Aurora shootings.

Bloomberg also used the Newtown shooting to try and lobby the White House in adopting his gun control initiatives…

Along with pushing the conversation on gun control—on the cover of Time magazine, and in numerous other media outlets—the mayor’s initiatives also shaped the White House’s own response. Mayor Bloomberg and his “gun team,” which has been working “seven days a week” since the killings in Connecticut, according to Mr. Feinblatt, have made multiple trips to Washington to speak with lawmakers and provide both polling and logistical data on the feasibility of various gun control policies.

In January, the president sent a plan to Congress that included all three of the key elements from Mr. Bloomberg’s plan.

This shouldn’t be too surprising, considering the Mayor’s office was caught harvesting e-mails by creating a memorial website for the victims of a school shooting in Chardon, Ohio.

Never let a crisis go to waste, eh Mr. Mayor?