The Empire State Building, which has lit the Manhattan skyline in the past to honor Gay Pride Week, Chinese New Year, and even the Teenage Mutant Ninja Turtles, has refused requests to light up in honor of pediatric cancer awareness.

Via MyFoxNY:

Little Cole Stoddard told his dad, Tony, something that will probably tear your heart to pieces like it did his dad. The 5-year-old said “I’m not going to grow up to do anything.” not long after, Cole died from a vicious form of brain cancer.

Stoddard put in a formal request with the Empire State Building asking to go gold for one night to raise awareness for pediatric cancer research.

But, the Empire State Building said no, simultaneously crushing Tony’s promise to son that his life would mean something. Other young cancer patient parents are now rallying around the Stoddards.

As the Fox report highlights, the Empire State Building has indeed been decorated in rainbow lights for Gay Pride Week.  Here is an image…

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And here it is during the Chinese New Year…

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In May of this year the building was lit up to honor the Brooklyn Nets who, last time anybody checked, had accomplished very little.  Ever.

On July 16th, the building was lit green and blue to honor the Empire State Realty Trust, the group that owns the building. In other words, they’re willing to honor themselves for one night.  Kids suffering from cancer?  Just can’t do it.

Building management released a statement which read in part that they are “unable to light for all who apply.”

One mother, whose daughter is in remission from leukemia, claims management also told her they “get more requests than there are days of the year.”  However, the mother noted that the building remained a neutral white color during a 17-day span last September, indicating there was certainly some opportunity.

A quick view of their web page indicates numerous gaps throughout this past year in which the Empire State Building was not scheduled for a special lighting.  In June, only 8 of the 30 days indicate that there was a specific honorary lighting scheme.  August currently only has two dates tied up – today the building will be lit purple in honor of military veterans, and August 15th, it will be lit in honor of India Day.

After hearing of Mr. Stoddard’s plight to get the building lit in honor of his son’s memory, numerous other parents took to the Empire State Building Facebook page, posting pictures of their own children battling pediatric cancer, and asking management to reconsider.

Unbelievably, those parents say the pictures of their children were deleted.

Watch the MyFoxNY report below…

New York News

Update:  A petition has been started to pressure the Empire State Realty Trust to honor pediatric cancer victims.  Please click the link here and add your signature…

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Update:  Twitter users have created the hashtag #empiregogold to help get the word out on this story.  Please click the link and retweet other’s stories, or tweet out your own requests to turn the Empire State Building Gold for pediatric cancer awareness.